Specialised brochures for The Super Yacht Group

The client

The Super Yacht Group is a media group dedicated to delivering a targeted blend of superyacht marketing and information channels, with a focus on educating, informing, and advising all sectors of the superyacht market.

Overview of the situation

The Super Yacht Group faced significant challenges in finding solutions elsewhere in the UK for their niche magazine, which includes a binding feature with perforation.

With over eight years in circulation, the magazine recently partnered with Micropress to address their unique printing needs. One major hurdle involved a specific Pantone color that proved difficult elsewhere but, thanks to our capabilities, we successfully matched and consistently printed the color to a high standard.

Recognizing the critical importance of precision for the magazine's aesthetic, we engaged in discussions, involving factory managers, to design a tailored solution.

Through collaborative efforts, we customised our process to achieve the exact desired look for their publication.

Results and outcome of Micropress's support

Micropress demonstrated its adaptability by customizing processes to achieve the exact desired look for the Super Yacht Group's magazine. Our access to the hub provided a seamless solution for proofing and managing deliveries, enhancing overall efficiency.

The incorporation of a Soft Touch Lamination with spot UV, executed in-house, added a luxurious touch to the final product.

This bespoke approach not only met but exceeded the expectations of the Super Yacht Group, showcasing the flexibility and comprehensive capabilities that Micropress brings to the table.

Testimonal from client:

Since partnering with Micropress earlier this year, we have been really pleased with their excellent service, competitive prices, and the quality of the final product, with colour consistency from issue to issue of our flagship magazine.